How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Year of publication: |
2014
|
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Authors: | Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1114-1122
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Subject: | Behavioral pricing | Price complexity | Price transparency | Price fairness | Simplicity bias | Preismanagement | Pricing strategy | Preis | Price | Systematischer Fehler | Bias | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour |
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