How price sensitive is letter advertising mail in the UK?
Year of publication: |
2018
|
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Authors: | Fève, Frédérique ; Magnac, Thierry ; Veruete-McKay, Leticia ; Soteri, Soterios |
Published in: |
New business and regulatory strategies in the postal sector. - Cham, Switzerland : Springer, ISBN 978-3-030-02936-4. - 2018, p. 207-217
|
Subject: | Postsektor | Postal sector | Werbung | Advertising | Werbewirkung | Advertising effects | Marktforschung | Market research | Werbepsychologie | Psychology of advertising |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-030-02937-1_16 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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