How product display orientation affects customers’ choice satisfaction in online purchase : a choice closure perspective
Yanli Jia, Yulin Fang, Jun Ouyang
| Year of publication: |
2025
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| Authors: | Jia, Yanli ; Fang, Yulin ; Ouyang, Jun |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 36.2025, 3, p. 1587-1611
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| Subject: | e-commerce | eye tracking | experiments | choice closure | choice satisfaction | product display orientation | web interface design | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Experiment | Visuelle Wahrnehmung | Visual perception | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2022.0575 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015553889