How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Year of publication: |
September 2017
|
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Authors: | Reynolds-McIlnay, Ryann ; Morrin, Maureen ; Nordfält, Jens |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 3, p. 266-282
|
Subject: | RyannReynolds-McIlnayaMaureenMorrinbJensNordfält | In-store merchandising | Brightness contrast | Visual attention | Feature contrast | Display | Disarray | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion |
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