How promotional frames affect upgrade intentions
Hsin-Hsien Liu
| Year of publication: |
2013
|
|---|---|
| Authors: | Liu, Hsin-hsien |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 39.2013, p. 237-248
|
| Subject: | Upgrade | Bundle | Free gift | Mental accounting | Temporal separation | Trade-in | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Verkaufsförderung | Sales promotion | Prospect Theory | Prospect theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236127