How relevant is customer win-back for digital firms? : a framework and a novel analytical perspective to assess the relevance of reacquired customers
Josephine Kreische ; Gutachter: Christian Schlereth, Walter Herzog
| Year of publication: |
2020
|
|---|---|
| Authors: | Kreische, Josephine |
| Other Persons: | Schlereth, Christian (degree supervisor) ; Herzog, Walter (degree supervisor) |
| Publisher: |
2020: Vallendar : WHU - Otto Beisheim School of Management |
| Subject: | Customer churn | Customer recovery | Digitalization | Service industry | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
freely available
| Extent: | 1 Online-Ressource (circa 133 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012294478