How reliable are neuromarketers' measures of advertising effectiveness : data from ongoing research holds no common truth among vendors
Duane Varan; Annie Lang; Patrick Barwise; Rene Weber; Steven Bellman
| Year of publication: |
2015
|
|---|---|
| Authors: | Varan, Duane ; Lang, Annie ; Barwise, Patrick ; Weber, Rene ; Bellman, Steven |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 2, p. 176-191
|
| Subject: | Neuromarketing | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296207