How reliable is Facebook's advertising data for use in social science research? : insights from a cross-national online survey
André Grow, Daniela Perrotta, Emanuele Del Fava, Jorge Cimentada, Francesco Rampazzo, Sofia Gil-Clavel, Emilio Zagheni, René D. Flores, Ilana Ventura, Ingmar Weber
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Grow, André ; Perrotta, Daniela ; Del Fava, Emanuele ; Cimentada, Jorge ; Rampazzo, Francesco ; Gil-Clavel, Sofia ; Zagheni, Emilio ; Flores, René D. ; Ventura, Ilana ; Weber, Ingmar |
| Publisher: |
Rostock, Germany : Max Planck Institute for Demographic Research |
| Subject: | Digital censuses | Facebook | online surveys | targeted advertising | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Marktforschung | Market research | Online-Befragung | Web survey | Werbewirkung | Advertising effects | Online-Handel | Online retailing |
freely available
| Extent: | 1 Online-Ressource (circa 42 Seiten) Illustrationen |
|---|---|
| Series: | MPIDR working papers. - Rostock, ZDB-ID 2499405-4. - Vol. WP 2021, 006 (April 2021) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Other identifiers: | 10.4054/MPIDR-WP-2021-006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012612925