How restaurant protective ad messaging can increase patronage intentions during the COVID-19 pandemic : conditional serial mediation and COVID-19 consumer concern
Garrett Rybak, Alicia M. Johnson and Scot Burton
| Year of publication: |
2023
|
|---|---|
| Authors: | Rybak, Garrett ; Johnson, Alicia M. ; Burton, Scot |
| Subject: | Gastronomie | Restaurant industry | Verkaufsförderung | Sales promotion | Kunden | Customers | Coronavirus | Epidemie | Epidemic | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1981502 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233780