How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Year of publication: |
2014
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Authors: | Desmet, Pierre |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 9, p. 1971-1978
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Subject: | Satisfaction | Money-back guarantee | Price | Price-quality relationship | Retailer brand | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Preismanagement | Pricing strategy | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Einzelhandelspreis | Retail price | Markenimage | Brand image | Markenartikel | Brand | Garantie | Warranty |
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