How rumors and preannouncements foster curiosity toward products
Maria Sääksjärvi, Tripat Gill and Erik Jan Hultink
| Year of publication: |
2017
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|---|---|
| Authors: | Sääksjärvi, Maria ; Gill, Tripat ; Hultink, Erik J. |
| Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 20.2017, 3, p. 350-371
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| Subject: | Purchase intention | Curiosity | Ambiguity | Newness | Preannouncements | Rumors | USA | United States | Ankündigungseffekt | Announcement effect | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-03-2016-0037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011746203