How sales promotions affect consumers : theory and empirical evidence from China market
Liaogang Hao
| Year of publication: |
2015
|
|---|---|
| Authors: | Hao, Liaogang |
| Publisher: |
Beijing : China Economic Publishing House |
| Subject: | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | China |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 183 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-7-5136-3947-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560245