How scolding can encourage consumer engagement with plastic waste issue? : the moderating role of consumers' mindset
Year of publication: |
2021
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Authors: | Bandyopadhyay, Argho ; Septianto, Felix ; Nallaperuma, Kaushalya |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-8
|
Subject: | Mindset | Outcome efficacy | Plastic waste | Praising | Scolding | Social marketing | Konsumentenverhalten | Consumer behaviour | Kunststoff | Plastics | Social Marketing | Abfall | Waste | Kreislaufwirtschaft | Recycling |
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