How shopping mall service quality affects customer loyalty across developing countries : the moderation of the cultural context
Mbaye Fall Diallo, Fatou Diop-Sall, Souad Djelassi, and Delphine Godefroit-Winkel
| Year of publication: |
2018
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|---|---|
| Authors: | Diallo, Mbaye Fall ; Sall, Fatou Diop ; Djelassi, Souad ; Godefroit-Winkel, Delphine |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 4, p. 69-84
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| Subject: | Africa | cultural context | customer loyalty | developing countries | service quality | shopping malls | Dienstleistungsqualität | Service quality | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Afrika | Kundenbindung | Customer retention | Einzelhandel | Retail trade | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X18807473 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011964226