How should organizations engage and build relationships with mobile publics on social messengers
Linjuan Rita Men
| Year of publication: |
2022
|
|---|---|
| Authors: | Men, Linjuan Rita |
| Subject: | Information dissemination | Interpersonal communication | Organization–public relationships | Public engagement | Social messenger | Two-way symmetrical communication | Informationsverbreitung | Soziale Beziehungen | Social relations | Kommunikation | Communication | Beziehungsmarketing | Relationship marketing | Interne Kommunikation | Internal communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00270-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270434