How does one-sided versus two-sided customer orientation affect B2B platform's innovation : differential effects with top management team status
Zhiqiang Liu, Yanyi Huang, Ying Huang, Yiping Amy Song, Ajay Kumar
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Zhiqiang ; Huang, Yanyi ; Huang, Ying ; Song, Yiping ; Kumar, Ajay |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 619-632
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| Subject: | Customer orientation | Innovation | Platform | Top management team | Beziehungsmarketing | Relationship marketing | Führungskräfte | Managers | Arbeitsgruppe | Team | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013168084