How social CRM and customer satisfaction affect customer loyalty
Djihane Malki, Mohammed Bellahcene, Hela Latreche, Mohammed Terbeche, Razane Chroqui
| Year of publication: |
2024
|
|---|---|
| Authors: | Malki, Djihane ; Bellahcene, Mohammed ; Latreche, Hela ; Terbeche, Mohammed ; Chroqui, Razane |
| Published in: |
Spanish journal of marketing. - Bingley : Emerald, ISSN 2444-9709, ZDB-ID 2924966-1. - Vol. 28.2024, 4, p. 465-480
|
| Subject: | Automotive sector | CRM social | Customer loyalty | Customer satisfaction | Social CRM | Social media | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenzufriedenheit | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SJME-09-2022-0202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190375