How social media communications combine with customer loyalty management to boost green retail sales
Qiang Steven Lu & Rohan Miller
| Year of publication: |
2019
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|---|---|
| Authors: | Lu, Qiang ; Miller, Rohan |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 46.2019, p. 87-100
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| Subject: | Social media | Green | Organic | Customer relationship management | Loyalty reward program | Brand community | Retailing | Facebook | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Kundenbindung | Customer retention | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.12.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107044