How social media effects shape sentiments along the twitter journey? : a Bayesian network approach
Rajeev Airani, Kiran Karande
| Year of publication: |
2022
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|---|---|
| Authors: | Airani, Rajeev ; Karande, Kiran |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 988-997
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| Subject: | Sentiment analysis | Machine learning | Bayesian networks | Causal modeling | Marketing scenario planning | Social Web | Social web | Bayes-Statistik | Bayesian inference | Künstliche Intelligenz | Artificial intelligence | Szenariotechnik | Scenario analysis | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169489