How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chunfeng Chen and Depeng Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Chen, Chunfeng ; Zhang, Depeng |
| Subject: | Emotional attachment | Mental imagery | Product acquisition | Reliance on word-of-mouth | Self-construal | Konsumentenverhalten | Consumer behaviour | Emotion | Virales Marketing | Viral marketing | Kognition | Cognition | Übernahme | Takeover |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-10-2022-0325 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014521313