How strategic purchasing orientation and transformational leadership impact performance : the mediating role of information and communication technologies
Year of publication: |
October-December 2015
|
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Authors: | Camarero Izquierdo, Carmen ; Garrido Samaniego, M. José ; San José Cabezudo, Rebeca |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 4, p. 269-292
|
Subject: | industrial marketing | business marketing | purchasing orientation | transformational leadership | ICT | Führungsstil | Leadership style | Informationstechnik | Information technology | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
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