How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Guoxin Li, Peiwen Tang and Jiao Feng
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Guoxin ; Tang, Peiwen ; Feng, Jiao |
| Subject: | Distribution channel | Live streaming commerce | Luxury brands | Product line | Streamers | Vertriebsweg | Luxusgüter | Luxury goods | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2023-0096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486636