How targeting affects customer search : a field experiment
Nathan M. Fong
| Year of publication: |
July 2017
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|---|---|
| Authors: | Fong, Nathan M. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 7, p. 2353-2364
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| Subject: | marketing | promotion | retailing and wholesaling | advertising and media | IT policy and management | electronic commerce | field experiment | Feldforschung | Field research | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Werbung | Advertising | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2016.2447 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729388