How the competitors' online reviews affect product performance in the dynamic competitive market : an empirical analysis of the movie industry
Yingwei Xu, Haibo Wu and Rui Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Xu, Yingwei ; Wu, Haibo ; Li, Rui |
| Subject: | Online consumer reviews | competition | movie industry | spillover effects | Filmwirtschaft | Film industry | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Spillover-Effekt | Spillover effect | Internationaler Wettbewerb | International competition | Online-Marketing | Internet marketing | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13504851.2022.2128162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014442036