How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Franziska M. Bongers, Jan H. Schumann and Christian Schmitz
| Year of publication: |
2021
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|---|---|
| Authors: | Bongers, Franziska M. ; Schumann, Jan Hendrik ; Schmitz, Christian |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 41.2021, 2, p. 150-166
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| Subject: | business-to-business marketing | digital sales channels | digitalization | e-commerce | multichannel | personal selling | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Verkaufspersonal | Salespeople | Verkauf | Selling | Digitalisierung | Digitization | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2021.1906260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584524