How the spread of user-generated contents (UGC) shapes international tourism distribution : using agent-based modeling to inform strategic UGC marketing
Ye Zhang, Jie Gao, Shu Cole, and Peter Ricci
| Year of publication: |
2021
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| Authors: | Zhang, Ye ; Gao, Jie ; Cole, Shu Tian ; Ricci, Peter |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 60.2021, 7, p. 1469-1491
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| Subject: | social media | user-generated contents/UGC | destination marketing/DMO | simulation | agent-based modeling/ABM | Social Web | Social web | Agentenbasierte Modellierung | Agent-based modeling | Tourismusmarketing | Tourism marketing | Simulation | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Informationsverbreitung | Information dissemination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287520951639 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012625543