How to accurately measure attention to video advertising
Nicole Hartnett, Steven Bellman, Virginia Beal, Rachel Kennedy, Claire Charron and Duane Varan
| Year of publication: |
2025
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|---|---|
| Authors: | Hartnett, Nicole ; Bellman, Steven ; Beal, Virginia ; Kennedy, Rachel ; Charron, Claire ; Varan, Duane |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 44.2025, 1, p. 184-207
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| Subject: | advertising | Attention | EEG | eye tracking | heart rate | video | Werbung | Advertising | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Visuelle Wahrnehmung | Visual perception | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2435164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194220