How to achieve consumer continuance intention toward branded apps : from the consumer-brand engagement perspective
Tang Qing, Du Haiying
| Year of publication: |
2021
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|---|---|
| Authors: | Qing, Tang ; Haiying, Du |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-8
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| Subject: | Branded app | Consumer–brand engagement | Continuance intention | Entertainment | Information | Social presence | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102486 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502714