How to achieve targeted advertising with the e-commerce platform's membership system?
Li Hu, Weiyi Zhang, Shaofu Du, Xiahui Sun
| Year of publication: |
2025
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|---|---|
| Authors: | Li, Hu ; Zhang, Weiyi ; Du, Shaofu ; Sun, Xiahui |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 130.2025, Art.-No. 103156, p. 1-15
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| Subject: | Platform supply chain | Targeted advertising | Mass advertising | Membership | Loyalty programs | Lieferkette | Supply chain | Werbung | Advertising | Digitale Plattform | Digital platform | Zielgruppe | Target group | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2024.103156 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015085380