How to attract image-conscious consumers? : brand names vs new collections
Surat Teerakapibal and Mathupayas Thongmak
| Year of publication: |
2025
|
|---|---|
| Authors: | Surat Teerakapibal ; Mathupayas Thongmak |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 5 (14.5.), p. 1285-1317
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| Subject: | Luxury brand | Customer engagement | Social media | Twitter | Brand communication | Content strategy | Information richness | Marketer-generated content | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Markenimage | Brand image | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-09-2023-0673 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441774