HOW TO BUILD A VIRTUAL COMMUNITY - Evidence from 7 Cases

Companies are starting to recognize the need to build a virtual community. They want toachieve a brought range of goals but face different, more demanding requirements whenbuilding a virtual community than do other providers. To give companies a guideline on howto establish their own virtual community we developed a process-model by means of anexplorative case-study analysis. By looking...

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Year of publication:	2007
Authors:	Tietz, Robert ; Herstatt, Cornelius
Institutions:	Institut für Technologie- und Innovationsmanagement <Hamburg>
Subject:	Errichtung \| Virtuelle Gemeinschaft \| Netzwerkmanagement

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Extent:	136192 bytes 36 p. application/pdf
Series:	Institut für Technologie und Innovationsmanagement - Publikationen Working Paper ; No 46 (2007)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Strategic management ; Individual Working Papers, Preprints ; Germany. General Resources
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005867054