How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Sebastian Gurtner, Katja Soyez
| Year of publication: |
May 2016
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|---|---|
| Authors: | Gurtner, Sebastian ; Soyez, Katja |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 106.2016, p. 101-107
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| Subject: | Consumer innovativeness | New product adoption | Eco-innovations | Structural equation modeling | Generation Y | Young consumers | Innovation | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Strukturgleichungsmodell | Structural equation model | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2016.02.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011609998