How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats
| Year of publication: |
2013
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|---|---|
| Authors: | Patterson, Anthony ; Khogeer, Yusra ; Hodgson, Julia |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 1 (1.1.), p. 69-85
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