How to design good experiments in marketing : types, examples, and methods
Giampaolo Viglia, Ghasem Zaefarian, Aulona Ulqinaku
| Year of publication: |
2021
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| Authors: | Viglia, Giampaolo ; Zaefarian, Ghasem ; Ulqinaku, Aulona |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 193-206
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| Subject: | Analyze experimental data in marketing | Attention checks | Causation | Experimental design | Field experiment | Manipulation checks | Randomization | Sample size | Experiment | Stichprobenerhebung | Sampling | Feldforschung | Field research | Theorie | Theory | Manipulation | Experimentelle Ökonomik | Experimental economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.08.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206354