How to enhance consumer experience over mobile wallet : a data-driven approach
Amit Shankar and Abhishek Behl
| Year of publication: |
2023
|
|---|---|
| Authors: | Shankar, Amit ; Behl, Abhishek |
| Subject: | consumer experience | data-driven strategy | mixed-method approach | Mobile wallet | online reviews | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1999306 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305011