How to enhance customer loyalty to retail stores via retail service quality practices? : a moderated mediated mechanism
Achchuthan Sivapalan, Amit Shankar, Manish Das and Kajenthiran Konalingam
| Year of publication: |
2022
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|---|---|
| Authors: | Sivapalan, Achchuthan ; Shankar, Amit ; Das, Manish ; Konalingam, Kajenthiran |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 4, p. 445-465
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| Subject: | affective commitment | corporate image | customer loyalty | moderated mediation | Retail Service Quality (RSQ) | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2021.1997504 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013416990