How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri-Quan Dang, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Keng-Boon Ooi, Bhimaraya Metri and Yogesh K. Dwivedi
| Year of publication: |
2023
|
|---|---|
| Authors: | Tri Quan Dang ; Tan, Garry Wei-Han ; Aw, Eugene Cheng-Xi ; Ooi, Keng-Boon ; Metri, Bhimaraya ; Dwivedi, Yogesh K. |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 6, p. 1177-1206
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| Subject: | Affective response | Cognitive drivers | Gender | Loyalty | Mobile commerce | Mobile payment | PLS-SEM | Vietnam | Elektronisches Zahlungsmittel | Electronic payment | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Viet Nam | Mobilkommunikation | Mobile communications | Bargeldloser Zahlungsverkehr | Noncash payments | Geschlecht | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-05-2022-0202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014332182