How to implement consumer enthusiasm : strategic consumer value management
Roland Berger & Partner
| Year of publication: |
1999
|
|---|---|
| Institutions: | Roland Berger & Partner GmbH International Management Consultants <München> (contributor) ; Efficient Consumer Response Europe (contributor) |
| Publisher: |
[s. l.] : ECR Europe |
| Extent: | 64 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004817959