How to leverage blockchain to react to consumer reference effects and develop a distribution strategy in online retailing?
Deqing Ma, Kaifu Li, Jinsong Hu, Xue Wang
| Year of publication: |
2024
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|---|---|
| Authors: | Ma, Deqing ; Li, Kaifu ; Hu, Jinsong |
| Published in: |
Transportation research : an international journal. - Oxford : Pergamon, Elsevier Science, ISSN 1878-5794, ZDB-ID 2013782-5. - Vol. 187.2024, Art.-No. 103579, p. 1-44
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| Subject: | Blockchain implementation | Distribution strategy | Platform-based supply chain | Quality disclosure | Reference effects | Lieferkette | Supply chain | Online-Handel | Online retailing | Blockchain | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Qualitätsmanagement | Quality management | Vertrieb | Physical distribution | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2024.103579 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078880