How to make a 29% increase look bigger : the unit effect in option comparisons
Year of publication: |
2011
|
---|---|
Authors: | Pandelaere, Mario ; Briers, Barbara ; Lembregts, Christophe |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 2, p. 308-322
|
Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Maßeinheit | Unit of measurement | Niederlande | Netherlands | Belgien | Belgium |
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