How to make busy individuals donate more? : the matching effect of charitable appeals and busyness on willingness to donate
Chundong Zheng, Xinru Liu, Shuqin Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Zheng, Chundong ; Liu, Xinru ; Liu, Shuqin |
| Subject: | Busyness | Charitable donation | Charity appeals | Empathy | Goal frame | Fundraising | Wohltätigkeit | Charity | Gemeinnützige Organisation | Charitable organization | Emotion | Werbewirkung | Advertising effects | Altruismus | Altruism |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103803 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098481