How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Silvia Ranfagni & Belinda Crawford Camiciottoli & Monica Faraoni
| Year of publication: |
August 2016
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| Authors: | Ranfagni, Silvia ; Camiciottoli, Belinda Crawford ; Faraoni, Monica |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 35.2016, p. 70-85
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| Subject: | Brand personality | Online communities | Interdisciplinary research | Textual analysis | Fashion industry | Social Web | Social web | Markenimage | Brand image | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Interdisziplinäre Forschung | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2015.12.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537947