How to measure brand image : reasoned review
Luca Cian
| Year of publication: |
2011
|
|---|---|
| Authors: | Cian, Luca |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 2, p. 165-187
|
| Subject: | Markenimage | Brand image | Qualitative Methode | Qualitative method | Kundenzufriedenheit | Customer satisfaction | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009356734