How to measure outdoor advertising effectiveness : a case study of Lithuania
Year of publication: |
2008
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Authors: | Sliburyte, Laimona |
Published in: |
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-7-5. - 2008, p. 343-353
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Subject: | Außenwerbung | Outdoor advertising | Werbewirkung | Advertising effects | Messung | Measurement | Litauen | Lithuania |
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