How to measure post-purchase customer experience in online retailing? : a scale development study
Amresh Kumar and Bhawna Anjaly
| Year of publication: |
2017
|
|---|---|
| Authors: | Kumar, Amresh ; Anjaly, Bhawna |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 11, p. 1277-1297
|
| Subject: | Customer experience | Scale development | Online customer experience | Post-purchase | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Kundenservice | Customer service | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-01-2017-0002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815717