How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Christian Homburg, Ove Jensen, & Alexander Hahn
| Year of publication: |
2012
|
|---|---|
| Authors: | Homburg, Christian ; Jensen, Ove ; Hahn, Alexander |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 5, p. 49-69
|
| Subject: | business-to-business marketing | pricing | pricing authority | sales management | sales force | Preismanagement | Pricing strategy | Verkauf | Selling | Theorie | Theory | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Preis | Price |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782920