How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Liselot Hudders, Verolien Cauberghe, Tine Faseur and Katarina Panic
| Year of publication: |
2016
|
|---|---|
| Authors: | Hudders, Liselot ; Cauberghe, Verolien ; Faseur, Tine ; Panic, Katarina |
| Published in: |
Advertising in new formats and media : current research and implications for marketers. - Bingley : Emerald, ISBN 1-78560-313-2. - 2016, p. 361-378
|
| Subject: | Musik | Music | Filmproduktion | Film production | Product Placement | Product placement | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473460