How to produce successful advertising : a guide to strategy, planning and targeting
A. D. Farbey
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Farbey, A. David |
| Publisher: |
London : Kogan Page |
| Subject: | Werbung | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 166 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1994 |
| ISBN: | 0-7494-2701-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004376875