How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Chin-Ching Yin, Hung-Chang Chiu, Yi-Ching Hsieh, Chia-Yu Kuo
| Year of publication: |
2022
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|---|---|
| Authors: | Yin, Chin-Ching ; Chiu, Hung-Chang ; Hsieh, Yi-Ching ; Kuo, Chia-Yu |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-13
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| Subject: | Omnichannel retailing | Brand experience | Purchase behavior | Customer retention | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Markenartikel | Brand | Markenimage | Brand image | Online-Handel | Online retailing | Kundenanalyse | Customer analysis | Kundenbindung | Markenführung | Brand management | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013401638