How to satisfy him and her, and get loyalty in mobile commerce shopping application
Panitharn Juntongjin
| Year of publication: |
2021
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|---|---|
| Authors: | Panitharn Juntongjin |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 1, p. 1-18
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| Subject: | mobile commerce | m-commerce | mobile shopping application | gender | emotion | satisfaction | loyalty | modelling | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Geschlecht | Gender | Online-Handel | Online retailing | Emotion | Mobilkommunikation | Mobile communications |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2021.112250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509359